by Frank | Jun 16, 2015 | Social Media, Websites
There are still plenty of small business owners that are trying to save money by using Facebook as the company website. That used to work to some extent, but it doesn’t anymore. Kind of like a new trick becoming an old dog. Here’s why: Ownership You don’t own your...
by Frank | May 26, 2015 | Basics, Blog
Tell your story in a blog A blog is an important part of social media strategy, even for small business owners. Blog posts are shareable and can include a specific call to action. Most importantly, your company blog is owned by you. While you might think of blogging...
by Frank | May 17, 2015 | Basics, Email
Time after time at almost every Social Media/Marketing conference I have attended there has been someone preaching that “Email is dead.” After using Email marketing for a university campus, a couple of non-profits, a mid-sized manufacturing company and a very popular...
by Frank | May 12, 2015 | Basics, Websites
You’ve decided to build a new website for your small business. What do you do first? Figure out why you really need a website. And you can’t say, “But, Frank, you told us we needed a website” because that’s just the macro view. It’s time for the micro. Now the...
by Frank | Apr 30, 2015 | Basics, Social Media, Websites
Nothing personal, but Facebook Pages are all business I recently returned from a training session with a client who is well on her way to a great new internet presence. However, she almost made a mistake that could have really been aggravating for her and maybe even...
