by Frank | May 26, 2015 | Basics, Blog
Tell your story in a blog A blog is an important part of social media strategy, even for small business owners. Blog posts are shareable and can include a specific call to action. Most importantly, your company blog is owned by you. While you might think of blogging...
by Frank | May 17, 2015 | Basics, Email
Time after time at almost every Social Media/Marketing conference I have attended there has been someone preaching that “Email is dead.” After using Email marketing for a university campus, a couple of non-profits, a mid-sized manufacturing company and a very popular...
by Frank | May 12, 2015 | Basics, Websites
You’ve decided to build a new website for your small business. What do you do first? Figure out why you really need a website. And you can’t say, “But, Frank, you told us we needed a website” because that’s just the macro view. It’s time for the micro. Now the...
by Frank | Apr 30, 2015 | Basics, Social Media, Websites
Nothing personal, but Facebook Pages are all business I recently returned from a training session with a client who is well on her way to a great new internet presence. However, she almost made a mistake that could have really been aggravating for her and maybe even...
by Frank | Apr 23, 2015 | Basics, Websites
You have less than eight seconds to convince visitors to stay and browse; after load time, it will be less. Are you ready to capture someone’s attention in three to five seconds? Remember. Website visitors have a short attention span, need to be led from one section...
by Frank | Apr 16, 2015 | Basics, Websites
If you ask a small business owner why the company hasn’t had a website created yet, the most common objection is lack of technical know-how in order to keep it maintained. Most of my clients have the same fear. They really know the business they are in and have...