Frank’s Resume

Frank Vaccariello
440-381-2284 | frank@gowithfrank.com | gowithfrank.com

Dynamic, engaging online communicator years of progressive experience and a strong educational foundation. Strive to help organizations find their audiences and convey proper messaging using effective channels. Serve as an effective team leader and mentor. Adept at leading people during campaign efforts in small team settings. Effectively allocate resources to achieve peak results. Aim to develop plans and assign workflows to be efficient in nature. Seeking a supervisory role in the field that will allow for continued career progression.

CORE COMPETENCIES
Content Marketing, Leadership, Communications, Interpersonal Skills, Multichannel Marketing, Digital Advertising Campaign Planning, Website Development, Strategic Planning, Problem Solving, Writing Skills, Email Outreach, Website Content Management, SEO & Analytics, Social Media, Problem Solving, Training & Development, WordPress, CommonSpot, LiveSite, CMS, Constant Contact, MailChimp, Adobe (Premiere, Final Cut, Photoshop, Audition, Acrobat Pro) Sony Vegas, Davinci Resolve, Microsoft (Word, Excel, PowerPoint)

PROFESSIONAL EXPERIENCE

EYE Lighting International of North America, Inc., Mentor, OH April 2013 – Present
Leading provider of lighting products in the Indoor Horticulture, Commercial & Institutional, and Scientific Testing markets.

Digital Marketing Manager
Manage all aspects of the online presence for the company’s three divisions.

Help set direction for all company marketing

  • Provide direction and strategy for website development and content
  • Maximized resources by combining all three websites under one hosting contract and replacing outsourced website creation and maintenance with self-managed WordPress sites, saving the company thousands of dollars a year.
  • Utilize years of experience and technical expertise to create content both usable by website visitors and still sufficiently search engine optimized to have important information found.
  • Examine the statistics in Google Analytics and make website content and structure changes based on those results.
  • Continuously update and upgrade websites with the latest functionality.
  • Continuously update website content with new blog posts, educational posts, new products and information.

Provide direction and strategy for Email campaigns

  • Oversee and design campaigns that regularly result in a 30% to 44% Open Rate
  • Manage the Contact Databases to keep company ICANN and CAN-SPAM compliant.

Manage all digital ad campaigns

  • Improved Click Through Rate of digital ads up to 184% on campaigns over the last two years.
  • Manage the creation, keyword research, placement, deployment, budget, and interpret the results of digital ads using Facebook, Instagram, Google, YouTube, Twitter, and LinkedIn.

Manage social media platforms

  • Create Social Media posts that have a high rate of interaction.
  • Manage Social Media listening to share important information in the industries we serve.

Create produced and live video

  • Create product, promotional and other videos for internal and external audiences.
  • Consistently use live video formats Facebook and Instagram Live.

Sub Zero Mission, Painesville, OH April 2016 – September 2019
Charity that makes sure homeless stay warm during the harsh northeast Ohio winters.

Member of the Board of Directors: Director of Communication and Marketing (uncompensated)
Responsible for all aspects of communication, public and media relations, and marketing for the charity.

  • Efforts helped lead to a nearly 100% increase in financial donations from 2017 to 2018 Fiscal Years.
  • Connect the people who donate to the people they help through Social Media posts and live streams.

Kent State University at Ashtabula, Ashtabula, OH Jan. 1999 – Sept. 2012
World-class education for northeast Ohio

Public Relations Coordinator
Responsible for all aspects of communication and marketing for the Ashtabula Campus.

  • Set the direction and strategy for public relations and marketing efforts for the internal teams of the campus including recruitment, enrollment, Dean’s office, faculty, and campus events.
  • Handled all media contacts for the campus, including writing and distributing news releases, being point of contact for the community resource, and acting as campus spokesperson.
  • Designed or worked with a designer on all print projects including Class Schedule Book, Campus Viewbook, other printed marketing material, and print ads for newspaper and magazines.
  • Created promotional campaigns centered around semester enrollment, specific degree programs and special events.
  • Worked closely with local media representatives to purchase time and space for advertising.
  • Transformed the local cable access TV station assigned to the campus from a rarely updated PowerPoint presentation to a fully digital/fiber optic station with a large library of produced, prerecorded and live programming.

PROFESSIONAL TOOLS EXPERIENCE
Website Building Software: WordPress, CommonSpot, LiveSite. other proprietary CMS
Email Service Providers: Constant Contact (attended CC Boot Camp in 2011), MailChimp
Video Editing Programs: Adobe Premiere, Adobe Final Cut, Sony Vegas
Miscellaneous: PhotoShop, Word, Excel, PowerPoint, Adobe Acrobat Pro

EDUCATION
Bachelor of Science in Public Relations, 1998
Kent State University, Kent, OH

440-381-2284