EYE Lighting Website (Commercial, Industrial, Utility Lighting)

Launched in February 2018, this was a four month project that included significant scope creep and navigation issues. The National Sales Director was extremely pleased with the site and commented on how intuitive it was to locate products.

This was a large project for EYE Lighting, because this site had been under the control of a third party for almost five years. Major changes were problematic to make quickly. The Content Management System supplied was clunky and not very intuitive.

This was the second site that the VP of Sales & Marketing agreed with me that we should bring the other two websites under our control which meant hosting and content. We decided on the WordPress environment. I was the main architect of the structure and navigation.

I created the initial pages for all the categories, then worked with the marketing team to refine the look. We have a graphic artist who was responsible for much of the imagery involved.